Before they were a Mile 20 client, a company came to us with a Big Problem. They described a new opportunity at their company that had been highly urgent, confidential and a highly transformative role. Key words here: – “had been “and the sacred one: “confidential.” When we first met, the opportunity was months old, growing hair, and many recruiters were advertising the role far and wide.
Could Mile 20 help them? Short answer: yes, but……the most effective approach draws people to your company, distinguishing both the opportunity and your company…. creating a world class candidate experience and paving an excellent path to join your company.
First, imagine that a smart, market-savvy recruiter crafts a special way to reach out to just the right prospects. Laser-like, this discreet professional distinguishes the opportunity and truthfully increases its strength, aligned with each candidate’s motivators. The result: driving appeal, enthusiasm and desire for next steps from qualified candidates.
Now: imagine you are the candidate. Several different recruiters reach out to you in a short timeframe, all “representing” the same opportunity. Each is vying to find the right candidates, and some appear rushed or desperate. If you were the candidate, which message would you like to hear? Who would you like to work with? Even strong recruiters often dilute opportunities by duplicating each other’s efforts in the same market. Let’s face it: there is a finite, yet ever-changing, number of qualified prospects in each market. The recruiter’s job is to understand, lead with strengths, distinguishing themselves and the opportunity, and closing the candidate on next steps.
Finally, back to the Big Problem. Mile 20 accepted the challenge, by refreshing the opportunity within a highly prioritized, modified retained search, customized specifically for their company. In less than six weeks, they hired Mile 20’s best candidate from a qualified slate of interested, motivated candidates.
Bring us your Big Problem and let Mile 20 go to work for you.